Hammersmith and Fulham were chosen for the Awair project due to the borough’s air quality challenges, diverse population, and high-traffic areas. The presence of key locations like Shepherd’s Bush and the A40 made it an ideal area to engage the public on environmental issues.

White City specifically holds importance due to its mix of residential, commercial, and educational spaces. It’s a major traffic corridor with Wood Lane, the A40, and Westfield Shopping Centre, attracting commuters, residents, and shoppers. The proximity to Imperial College London’s Invention Rooms also emphasizes its role as a hub for public health and innovation. This combination of traffic congestion, footfall, and institutional presence made White City a prime choice for air quality monitoring displays.

White City’s Community Led Location Themes

The community played an integral role in selecting display locations, with several themes emerging:

1. High Pedestrian Footfall
   Residents pointed out that locations with heavy pedestrian traffic would maximize visibility. Areas like Wood Lane, especially near White City Tube Station, and Westfield Shopping Centre, were seen as key spots for drawing attention to air quality issues.

2. Traffic and Congestion Hotspots
   Locations with heavy vehicle traffic were highlighted for their ability to engage drivers and passengers who are often stationary. Suggestions included Wood Lane to Du Cane Road and Shepherd’s Bush Green, both of which experience significant congestion, providing opportunities for passersby to notice the displays.

3. Community and Public Spaces
   Public areas where residents gather, such as White City Estate, which has two parks, and the Phoenix Fitness Centre, were selected for their ability to engage diverse groups, including families and fitness enthusiasts.

4. Educational and Institutional Areas
   There was a strong preference for placing displays near educational institutions and health services. Locations like the Imperial College Invention Rooms and Parkview Practice near Sainsbury’s were identified for their potential to raise awareness about air quality in connection with public health.

To have your say on where future displays should be located in the ward fill out this form.